Congratulations to David George Brooke, the author of our 48th Six-Word Lessons book! David has been a speaker, teacher, life coach, and bestselling author for over 25 years. He is a former award-winning Nordstrom Manager and has managed operations in the corporate world for over 40 years. He specializes in teaching people the benefits of living a life of gratitude, and specifically the advantages of using a daily gratitude journal.
His book, Six-Word Lessons to Embrace Gratitude, helps anyone learn to live a daily life with more gratitude, with specific lessons and examples from David's life. Learn more about David at ThatGratitudeGuy.com
Free Book Marketing Class June 9
We will be attending a free book marketing class sponsored by the Seattle area Author's Guild, and would like to invite you to join us.
Learn marketing from a pro who's written the book on it—consultant, Authors Guild member, former literary agent and marketing director Beth Jusino. Beth will teach a class, live and in person, at the University branch of the Seattle Public Library. For more information and to RSVP, click here.
Practical, Personal Book Marketing
Sunday, June 9, 1:45 - 4:30 pm
Seattle Public Library
5009 Roosevelt Avenue NE
Seattle WA 98105
We value our authors and want to help them promote, market and sell their books, so we provide them with marketing tools to help with this sometimes overwhelming task. Our Six-Word Lessons authors receive each of the tools below to help them get the word out about their book:
New Books and Topics
We have more than 10 authors working on book proposals or manuscripts on various topics, such as Branding, Drone Use, Bipolar Disorder, Content Marketing, Wine Appreciation, Forgiveness and more. Let us know if you have ideas for new topics that you or someone you know could write.
Enjoy your summer and let us know how we can help you in your book writing and publishing!
Patty and Lonnie Pacelli
In this digital and internet age, you might think print and direct mail marketing are not the best method for reaching your ideal clients or readers. However, printed marketing materials can make a big impact and stand out among all the social media posts when they are received in the mail or handed to them.
One of our latest authors, Kim Pelham, author of Six-Word Lessons on Selling Your Home in Seattle, has created a two-sided postcard offering free copies of her book. This will work well for her, as a real estate agent, because she will receive personal contact from people who could become potential clients. It can be mailed out in an envelope, or you could create one with space for an address and mail it as is. It could also be placed in a location such as a reception desk or waiting room, or simply handed to people when meeting them. There are many possibilities, depending on your industry. They can be created in simple online programs such as Canva.com or PicMonkey.com, or through online companies such as VistaPrint.com.
Have fun with all the possibilities to bring more attention to your book and your expertise through printed postcards.
We realize this is late notice, but we just found out about a speaker from the national organization, Independent Book Publishers Association, who is coming to Seattle to speak to our local group, Book Publishers Northwest.
Lee Wind, Director of Marketing and Programming for IBPA will be speaking on, "I Published a Book" is Not a Marketing Plan. Get your book noticed and learn some tips from an expert in the field.
Monday, November 13
6 to 8 p.m.
Good Shepherd Center
4649 Sunnyside Ave. N
Seattle WA 98103
Plenty of free parking
Get a broad range of information on Independent Publishing from Patty Pacelli, BPNW member and independent publisher with Pacelli Publishing, who attended the Independent Book Publishing Association's national conference, Publishing University. She will share what she learned from the two-day conference in Portland, about topics such as: Creative Ways to Sell Books, Free Marketing Ideas, Hybrid Publishing, Blogging Ideas, PR and the Press, Copyrights and Permissions, and the Future of Publishing.
This will be an interactive event, tailored to the audience in attendance. Take away tips and inspiration to help your publishing and writing career. You will be given many resources, links and contacts to research later if you'd like.
Book Publishers Northwest Meeting
Monday, April 24 - 6 to 8 p.m.
Good Shepherd Center
4649 Sunnyside Avenue N
Seattle WA 98103
Sometimes you just have to ask to get a book-signing. Our author, Trevor Pacelli landed a book-signing at a bookstore near his university campus in Tempe, Arizona a few years ago. He recently held another book-signing at University of Washington Bookstore's Bellevue location. He sent letters to the two closest independent bookstores, and they responded right away with forms for him to fill out with various options for book-signing events, as well as consignment sales.
He filled out the paperwork, which consisted of a bio, book cover photo, headshot, and a book description. They also asked that two copies of the book be sent to the store. The store in Arizona charged $75 charge for the book-signing, but University of Washington didn't charge anything. Both stores expected him to publicize the event, and said they would publicize it as well. At the UW event, he was given about 30 minutes to talk about his book.
The Arizona store accepted copies of his book to sell on consignment with 60 percent going to the author, and a $25 fee to stock the book. He simply has to supply them with books and they will send him checks as the books sell. It's not a big risk, and will bring attention to the book beyond the immediate bookstore sales. UW also kept a few copies after the event to sell, which Trevor autographed.
If you have written a book, check with your independent, local bookstores. Some stores host celebrity book-signings, but are willing to accept a first-time author as well. It's builds good community and brings traffic and visibility to their store, while helping a new author get more visibility for his book.
Even before your book is published, it's a good idea to start thinking about how you will market your book. Who is your target reader, and how will you reach them? What kinds of events should you host to launch your book? It can be overwhelming, but this book by local author Margo Myers, who is an expert on marketing and communications, will answer your questions and give you concrete ideas for marketing your book.
Patty Pacelli, author, editor and publisher, writes hints and tips for authors and writers about self-publishing, writing and marketing your book.