We value our authors and want to help them promote, market and sell their books, so we provide them with marketing tools to help with this sometimes overwhelming task. Our Six-Word Lessons authors receive each of the tools below to help them get the word out about their book:
New Books and Topics
We have more than 10 authors working on book proposals or manuscripts on various topics, such as Branding, Drone Use, Bipolar Disorder, Content Marketing, Wine Appreciation, Forgiveness and more. Let us know if you have ideas for new topics that you or someone you know could write.
Enjoy your summer and let us know how we can help you in your book writing and publishing!
Patty and Lonnie Pacelli
We realize this is late notice, but we just found out about a speaker from the national organization, Independent Book Publishers Association, who is coming to Seattle to speak to our local group, Book Publishers Northwest.
Lee Wind, Director of Marketing and Programming for IBPA will be speaking on, "I Published a Book" is Not a Marketing Plan. Get your book noticed and learn some tips from an expert in the field.
Monday, November 13
6 to 8 p.m.
Good Shepherd Center
4649 Sunnyside Ave. N
Seattle WA 98103
Plenty of free parking
Sometimes you just have to ask to get a book-signing. Our author, Trevor Pacelli landed a book-signing at a bookstore near his university campus in Tempe, Arizona a few years ago. He recently held another book-signing at University of Washington Bookstore's Bellevue location. He sent letters to the two closest independent bookstores, and they responded right away with forms for him to fill out with various options for book-signing events, as well as consignment sales.
He filled out the paperwork, which consisted of a bio, book cover photo, headshot, and a book description. They also asked that two copies of the book be sent to the store. The store in Arizona charged $75 charge for the book-signing, but University of Washington didn't charge anything. Both stores expected him to publicize the event, and said they would publicize it as well. At the UW event, he was given about 30 minutes to talk about his book.
The Arizona store accepted copies of his book to sell on consignment with 60 percent going to the author, and a $25 fee to stock the book. He simply has to supply them with books and they will send him checks as the books sell. It's not a big risk, and will bring attention to the book beyond the immediate bookstore sales. UW also kept a few copies after the event to sell, which Trevor autographed.
If you have written a book, check with your independent, local bookstores. Some stores host celebrity book-signings, but are willing to accept a first-time author as well. It's builds good community and brings traffic and visibility to their store, while helping a new author get more visibility for his book.
If you are still writing your first book, you should call yourself a "writer." If you have published your book, call yourself an "author." Tell everyone you talk to what you do when they ask ("I'm a writer/author") and tell them about your book. Spread the word!
Use social media that you are already using to post about your writing process and ask for advice or opinions, or post excerpts from your book. The Six-Word Lessons books are perfect for short tweets with a brief description and a link to the book.
Even before your book is published, it's a good idea to start thinking about how you will market your book. Who is your target reader, and how will you reach them? What kinds of events should you host to launch your book? It can be overwhelming, but this book by local author Margo Myers, who is an expert on marketing and communications, will answer your questions and give you concrete ideas for marketing your book.
Patty Pacelli, author, editor and publisher, writes hints and tips for authors and writers about self-publishing, writing and marketing your book.