In this digital and internet age, you might think print and direct mail marketing are not the best method for reaching your ideal clients or readers. However, printed marketing materials can make a big impact and stand out among all the social media posts when they are received in the mail or handed to them.
One of our latest authors, Kim Pelham, author of Six-Word Lessons on Selling Your Home in Seattle, has created a two-sided postcard offering free copies of her book. This will work well for her, as a real estate agent, because she will receive personal contact from people who could become potential clients. It can be mailed out in an envelope, or you could create one with space for an address and mail it as is. It could also be placed in a location such as a reception desk or waiting room, or simply handed to people when meeting them. There are many possibilities, depending on your industry. They can be created in simple online programs such as Canva.com or PicMonkey.com, or through online companies such as VistaPrint.com.
Have fun with all the possibilities to bring more attention to your book and your expertise through printed postcards.
Patty Pacelli, author, editor and publisher, writes hints and tips for authors and writers about self-publishing, writing and marketing your book.