As you probably know, video is getting more relevant and common in all types of marketing, and it generally gets more attention than still images or text alone. Have you used it to promote your book? There are several different ways to use video, some of which our authors have done. Here are some ways that Pacelli Publishing authors have used video:
Facebook Live - This is fairly easy. You must use Facebook from your phone and having some type of tripod is helpful. Our author Tracey Warren uses it frequently to share about her business, which is connected to her book about Social Media. Jenni Butz also did a series of Facebook live videos featuring lessons from her book on Communication. Lance Carter regularly shares Facebook Live and other forms of videos, including a video of himself opening the first shipment of his new book!
To start your Facebook Live video, proceed to share a post as usual, but look for the video camera and touch that. Then start recording. You can share it if you're happy with it, or start over.
Webcam Video - This uses your computer's camera, but works similar to Facebook live. Just record yourself in any setting you'd like to talk about your book and/or business. Lonnie has used this in combination with PowerPoint to have text and graphics along with his own comments on video. Nikki Rausch, author Six-Word Lessons on Influencing with Grace, regularly uses videos in her office setting to share tips. The benefit of this method over Facebook live is that it can be stored on YouTube and used for other purposes, such as archived on your website, or shared on other social media.
Animation Video - We have used Fiverr.com to have someone create "Whiteboard Animation" videos to promote specific books, and our latest, the Six-Word Lessons series. We posted it on our YouTube channel and can share it in many different ways. Here is our latest describing our Six-Word Lessons process.
TURNING YOUR BOOK INTO AUDIO
Audio books are becoming more popular and easier to buy for customers, so adding an audio version of your book is something to think about. We recently met Kris Keppler, who does voice recording of books, creating an MP4 file that you can publish as an audio book. Check out her blog post for more information about audio.
Paths to Becoming a Published Author
I'm looking forward to this event next week and hope to see you there! Fifteen people are already signed up, so please register by Tuesday May 30 with the code WBOFREE, otherwise it will be $10.
The event is sponsored by Women Business Owners
New Book Launching Soon!
The 30th series book, Six-Word Lessons for Exceptional Music Lessons will be out soon. It is written by Sally Palmer, a Bellevue, WA independent music teacher who teaches piano and voice, accompanies, and serves in leadership in several national music organizations. She shares what she has learned from her 40 years of experience to offer a better experience for parents, teachers and students of any type of private music lessons.
Paths to Becoming a Published Author
You are invited to a workshop on the basics of book publishing and will explain the various paths to getting published. Even if you have already published with Pacelli Publishing, another publisher, or on your own, you will walk away with a better understanding about the best path for you and how to prepare for the best experience possible.
The event is sponsored by Women Business Owners and is free for members and $10 for nonmembers. You can attend for free with this code: WBOFREE. You must register in advance.
May 31, 10 a.m. - noon
Bellevue Square Microsoft Store
Get a broad range of information on Independent Publishing from Patty Pacelli, BPNW member and independent publisher with Pacelli Publishing, who attended the Independent Book Publishing Association's national conference, Publishing University. She will share what she learned from the two-day conference in Portland, about topics such as: Creative Ways to Sell Books, Free Marketing Ideas, Hybrid Publishing, Blogging Ideas, PR and the Press, Copyrights and Permissions, and the Future of Publishing.
This will be an interactive event, tailored to the audience in attendance. Take away tips and inspiration to help your publishing and writing career. You will be given many resources, links and contacts to research later if you'd like.
Book Publishers Northwest Meeting
Monday, April 24 - 6 to 8 p.m.
Good Shepherd Center
4649 Sunnyside Avenue N
Seattle WA 98103
Congratulations to Lance Carter on his new book, Live Big! Take advantage of introductory low pricing now through March 31. $7.99 for paperback and $.99 on kindle. This is Lance's second book, and has been a huge accomplishment for him. He tells his life story and how he has learned to live a more positive, motivated, happy life every day. Here is how he describes the book:
Everyone is capable of more in life. Lance's journey will inspire you to see your full potential and live it, no longer settling for less than you deserve. In this book you'll discover how to turn negative thinking to positive thinking, discover your purpose, create your own motivation and energy, create habits that benefit you, and design your best life. If you believe you are capable of more, and want to become the best version of yourself, this book is for you!
Lance is a triathlon coach and owner of a running and fitness store, Everyday Athlete in Kirkland, Washington. He is also the author of Six-Word Lessons for Successful Triathlons
Tracey Warren, author of Six-Word Lessons for Successful Social Media, is launching a new co-working space called InSpark CoWorking on Friday, March 31.
Nikki Rausch, author of Six-Word Lessons on Influencing with Grace and Buying Signals, is giving a workshop on Simple Secrets for Effective Emails and Referrals on March 31, and speaking at an Expert Author Writing Summit on April 29
Tracey Cohen, author of Six-Word Lessons on Female Asperger Syndrome presented a session at the Michigan Council for Exceptional Children's annual conference and will be teaching a course with Oakland University in Michigan.
Patty and Lonnie Pacelli will be displaying their Growing Up Autistic books at the Washington Autism Alliance and Advocacy WAAALK for Autism this Sunday, April 2 from 10 a.m. to 2 p.m. at Kirkland Marina Park.
Patty will be attending Independent Book Publishers Association's Publishing University in April in Portland, and speaking about what she learns at the next Book Publishers Northwest Meeting on April 24 in Seattle.
We are proud of our authors and how hard they work in writing their books, and continuing to make a difference in the world. Please let me know if you have an event you would like mentioned here.
Don't forget to take advantage of the special pricing on Lance's new book!
Are you already a self-published author? Have you written and published one of our Six-Word Lesson books? Congratulations! It's a major accomplishment to write and publish a book. Now that you have started working on selling it, here's something to think about. Statistics show that the best way to increase sales of your first book is to publish a second or even third book. Several of our authors have already done that--Jenni Butz, Judith Sugg, Shirley Enebrad, Nikki Rausch, Mary Waldmann, and Lonnie, Patty and Trevor Pacelli. Next in line is Lance Carter, who is finishing up his second book called Live Big after recently publishing a Six-Word Lesson book, and Trevor and I are both working on new books. It can be another Six-Word book on a different topic, like the one Tracey Cohen is working on, or expand on the subject in your first book with a more in-depth chapter book. We edit and format many types of books, and would love to help with your next one.
Tucson Festival of Books March 11-12
This book festival accepts self-published authors and allows them to display and sell their books in a two-hour time-slot for only $35. It is held on the University of Arizona campus every year and is the second largest book festival in the U.S. I applied for a slot this year and was accepted, so I will be displaying my two books on Sunday. If you'd enjoy a trip to sunny Arizona in March, consider applying for a slot next year. There are also talks by notable authors throughout the weekend. Go to TucsonFestivalofBooks.org for more information.
Six-Word Lessons Podcast by Chris Carlson
Lonnie was recently interviewed by our author Chris Carlson's Sound of Business podcast about the Six-Word Lesson Series. If you'd like more information, or want to share it with anyone else, it gives a clear explanation of the process. Click here for the podcast.
Chris is the author of Six-Word Lessons for Unique Sales Wisdom. He spent 20 years in the insurance industry as a Salesperson, Sales Manager and National Sales Director. Since 2003, Chris has worked with clients from large corporations to small business owners, helping them to grow sales, increase profits and create systems that will continually attract ideal clients.In his consulting practice, Chris works with companies to insure they are focused on the most important step in the sales process, effectively targeting the right types of clients. His book provides sales success nuggets to help salespeople to be more effective and productive.
Happy New Year! We hope you are starting off the year on a positive note. We finished 2016 strong, publishing two new books in November, and are excited about what 2017 will be bringing.
Six-Word Lessons for Surviving a Devastating Diagnosis was released in November and is the second book by Shirley Enebrad. She is a certified grief counselor and has experienced the heartbreaking diagnosis and death of her son. This book is written with co-author Christine Hurley, whose daughter has also dealt with a difficult medical diagnosis. While it's not a pleasant topic, the book includes vital tools and helpful tips for anyone facing the unthinkable, either for themselves or loved ones. Shirley also wrote Over the Rainbow Bridge and Six-Word Lessons on Coping with Grief.
Also published in November, Six-Word Lessons on Effective Communication, is written by local speaker and former teacher Jenni Butz. Jenni has taken her extensive knowledge as a teacher and verbal communicator and used it to share everything you need to know when communicating. It covers grammar, punctuation, and even has tips on resolving conflict, networking and public speaking by using the most effective communication techniques. It's a great reference manual for anyone who communicates.
If a writing and publishing a book is a goal for you in 2017, please let us know how we can help. We can hold you accountable, and give you options on how to publish, market and sell so you can become a published author this year!
We have published the 29th book in our Six-Word Lessons series.
Not everyone can be an expert in communication, but everyone can avoid common missteps that create misunderstandings by using practical tools to be effective and influential. Whether attending a networking event, sending an email to a client, or discussing a sensitive topic at home, you can be confident and calm applying these lessons in all your interactions.
Written by Jenni Butz, a former high school French and English teacher. Jenni now facilitates and educates as MC or keynote speaker for groups of dozens or hundreds. Embracing her life’s mission to rid the world of the overuse and misplacement of apostrophes, Jenni employs her dynamic energy and honed communication skills as a speaker at retreats and corporate training events, helping individuals practice good communication for better understanding.
Jenni is also the author of Word Sparks: Active Meditations from God’s Word.
Six-Word Lessons for Effective Communication is organized into 6 easy-to-understand chapters:
1. Proactive Communication Skills: Moving Things Forward
2. Killing Me Softly: Wrecking Good Communication
3. Communicating Professionally: Making Good Impressions Last
4. Word Usage: Say What You Mean
5. When Things get Heated: Cooling Communication
6. Honor and Respect: Living it Out
To find more Six-Word Lessons books, or to write your own, go to 6WordLessons.com.
This book is the 28th book in our Six-Word Lessons Series. It is a useful road map to the newly diagnosed patient and his or her family and friends to make their journey easier. The fewer surprises one has, the more confident and empowered one feels. Fear must be controlled as much as possible to help create a positive outcome. Six-Word Lessons for Surviving a Devastating Diagnosis offers practical tips to help calm fears, give hope, and to promote health and healing.
Written by Shirley Enebrad, author of Over the Rainbow Bridge: My son’s journey from here to Heaven, and Six-Word Lessons on Coping With Grief. Shirley is a Certified Grief Recovery Specialist whose son died from Leukemia. She is a cancer survivor and patient advocate.
Also written by Christine Hurley, author of Farkles and Giggles, the Heavenly Duo. Christine has a teenaged daughter, Brianna, who is a two-time cancer survivor. She loves nature, hiking, the Pacific Northwest and helping others.
Six-Word Lessons for Surviving a Devastating Diagnosis is organized into 10 easy-to-understand chapters:
1. Symptoms to Watch for and Why
2. You Get the Diagnosis, Now What?
3. Create Support for Your Entire Family
4. Know Your Treatment and Side Effects
5. Keep Family Drama Down, Spirits Up!
6. Finances, Fees, Forms, Fails and Fixes
7. You Must Strive to Stay Positive
8. Confront Conflicts Caused by Your Illness
9. Face Your Future and Ongoing Issues
10. What if Treatment Fails to Cure?
To see all the Six-Word Lessons books, or to find out about writing your own, go to 6WordLessons.com.
Patty Pacelli, author, editor and publisher, writes hints and tips for authors and writers about self-publishing, writing and marketing your book.