One of our authors, Tracey Warren, who wrote Six-Word Lessons for Social Media, presented a very informative workshop in July that several of our authors attended either in person or through Zoom videoconferencing. It was a fun, interactive time with a lot of discussion and sharing of ideas. Thank you so much, Tracey, for sharing your knowledge! Here are some of the ideas she shared: 

Real Life Marketing
Find champions and advocates and ask them for help.
Offer book copies as door prizes at events.
Ask to be a guest on podcasts, TV and radio shows.
Send press releases out.
Ask for reviews from anyone you give a book to.
Partner with a nonprofit by giving a portion of book sale proceeds to them in return for their help.
Donate books to relevant organizations that could bring exposure/sales.
Include books for attendees when speaking and wrap the cost into your fee.
Offer free copies to waiting rooms that might bring exposure and fit your book topic

Online Marketing
Post your book in your e-mail signature line with an Amazon link
Use Amazon affiliates for extra profit
Sign up for Help a Reporter Out (HARO) and offer yourself as an expert
Guest blog with relevant partners

Social Media Marketing
Use your 100 lessons as individual posts
Use videos and blogs that Pacelli Publishing created for you on all platforms
Create graphics or smartphone photos with text for Pinterest and instagram 
Ask for reviews on Linkedin, FB, etc.
Create and post graphics of Amazon reviews
Add your book as a "publication" on Linkedin

  

Dr. Tulinda Larsen, drone pilot and founder and CEO of Skylark Drone Research,  has written and published her second book with us, Six-Word Lessons for a Trustworthy Drone Business. She shares 100 lessons on the many facets of operating a drone business, including licenses required and types of business opportunities. It also has great advice for anyone wanting to hire a drone entrepreneur for their company or project. Her first book was Six-Word Lessons for the Drone Hobbyist. 

Our upcoming book is also in the drone category, Six-Word Lessons to Sell More Real Estate Using Drones, by Realtor Kevin Brennan from Maryland. Kevin was referred to us by Tulinda Larsen. It is full of great ideas on how realtors can make their listings more captivating by using drone video and photography. 

We value our authors and want to help them promote, market and sell their books, so we provide them with marketing tools to help with this sometimes overwhelming task. Our Six-Word Lessons authors receive each of the tools below to help them get the word out about their book:

• Video/slideshow trailer - We create this for each Six-Word Lessons book. It features 5 lessons from the book.
• 5 Mini-blogs - we create 5 mini-blogs for each book based on 5 lessons from the book, chosen by the author.
• Posting author blogs on our website - We always have room on 6wordlessons.com for author blog posts or articles.
• JPEG of book front cover - Authors use this in social media posts and on their websites to sell their book. Make it clickable and go directly to Amazon.
• Author profile - Our newest marketing tool includes a photo of the author with a casual, bullet-point bio.

We encourage our authors to use all of these tools by sharing them on their own social media and websites. As well, we promote our authors' books on a rotating basis by sharing these tools on our Twitter, Facebook and Instagram accounts. 

New Books and Topics

​We have more than 10 authors working on book proposals or manuscripts on various topics, such as Branding, Drone Use, Bipolar Disorder, Content Marketing, Wine Appreciation, Forgiveness and more. Let us know if you have ideas for new topics that you or someone you know could write.

Enjoy your summer and let us know how we can help you in your book writing and publishing!

Patty and Lonnie Pacelli
 

Please come and enjoy food, wine, and visits with 11 Six-Word Lessons book authors. Check out the books and learn more about writing your own book.

We would love to see you there! 
Six-Word Lessons Author Open House and Book Signing
Tuesday, May 8, 2018, 6-8 p.m.
​The Quirk Law Group
520 Kirkland Way, Suite 400
Kirkland WA 98083

Featured Authors: Karin Quirk (host), Debbie Rosemont, Rae Ann Hall, Tom Fowler, Kate Curtis, Daniel Rubiolo, Kim Pelham, Dave DeVries and Jenni Butz and Lonnie and Patty Pacelli, series publishers and founders.

We are proud of our 40 Six-Word Lessons books and so appreciate our expert authors. But we are always looking for new and varied topics to add to our Six-Word Lessons series. Who do you know who might want to gain credibility in their field by writing and publishing a book to share their expertise on these topics?

• Meal/Food Prep/Kids Lunches and Snacks - Help busy families and career people plan their meals to save money and time and stay healthy.
• Wine Appreciation - Teach your readers to enjoy and appreciate the many facets of the wine world.
• Gardening/Landscaping - Educate anyone on how to create and tend a beautiful, thriving garden, whether a balcony, community garden or a full-sized yard.

If you are someone you know might want to write on any of these topics, please have them contact us at patty@pacellipublishing.com. We would love to hear any other ideas, too--the possibilities are endless!

We are currently working on two more books on the topics of Data-Driven Business Decision-Making by Daniel Rubiolo, and Overcoming Abuse and Adversities by Rae Ann Hall. 

​

--By Patty Pacelli and Karen Lynn Maher

Whether your manuscript is self-published, traditionally published, or independently published, you need to know that it's ready for the next phase before it can be published and offered for sale. Along with our colleague, Karen Lynn Maher of LegacyOne Authors, we have defined the three phases of manuscript readiness and what you need to do to move ahead to get your book published.

Phase 1 - Content Ready
Karen works with authors as a coach to help them with much of this phase. We work with Six-Word Lessons authors to help them through this phase as well. Here are the main steps you need to have your content ready:

• Clear message - Know what you want to say and make sure it's very easy for your target readers to understand.
• Purposeful - Know your specific audience and write only to them with the purpose in mind.
• Compelling - Set your book apart by evoking interest and attention. Make your message irresistible and fascinating to your readers.
• Well-researched - Avoid mistakes and inconsistencies by doing thorough research for all aspects of your book.
• Copyright diligence - Make sure everything is your own original idea, and get necessary permissions for any outside information, including appropriate citations and attributions. 

Phase 2 - Manuscript Ready
In this phase, you will work with peers and professionals to contribute to preparing the book for publication.

• Peer/audience review - Ask 3 to 5 colleagues or experts in the field to read a PDF copy of the book. Listen to their suggestions, but make changes as you see fit. They are not looking for typos, or doing copy editing, but giving overall advice about content, based on their knowledge of the subject. Friends and family are not recommended as they will tell you what you want to hear.
• Professional editing - This can be done before or after the peer review. It may involve developmental (big picture) editing, or only copy/line editing for grammar, punctuation and clarity. 
• Title choice - This important part of your book must be finalized before going into the next phase of production.
• Front and back matter written - Don't forget the extra parts of your book, such as acknowledgements, dedication, introduction, foreword, testimonials, or anything else you would like to put before and after the main body of the book.
• Jacket copy written - This is the text that will go on the back of the book, and can be used for the book description on Amazon.
• Author certainty - Make sure the book is exactly how you want it and has no mistakes before proceeding to the next phase.

Phase 3 - Production Ready
In this final phase, your publisher will work with you to make decisions about the final physical book product and help produce it and get it up for sale. Whether you do it yourself or use various teams of publishers or vendors, the goal is to make the book look like a traditionally-published book. The Independent Book Publishers Association has an Industry Standards Checklist for a Professional Published Book that will help in this phase. 

• Trim size - Decide what size and shape you want your book, considering number of pages, cover design, number of pages and more.
• Cover design - This includes the front, back and spine and must be coordinated with the interior book design and follow specifications of your printer. 
• Interior design - Decide on typography fronts throughout book, paper color and other design features. There are templates available on createspace.com and other websites.
• ISBNs assigned - Your publisher will have access to an International Standard Book Number, which must be assigned to any published book. If you publish with createspace.com, you can have them assign one for free. 
• Professional proofreading - You should have someone outside of the author, publisher or editor proofread the final version, both cover and interior, for any last-minute errors. This is not a time to make major content changes. 
• Author approval to print - You are responsible for giving final approval that you are ready to print and publish your book.
• Key words - If publishing on Amazon or any e-book platform, you will be asked for 5 to 7 key words. Do some research to find the best key words someone would use to find your book. 
• Establish accounts - You will set up author accounts with whatever online Print-on-Demand or e-book publisher you use, such as IngramSpark, Createspace, Kindle Direct Publishing or Smashwords. Your publisher may help with this.
• Author and book marketing plan - Make a plan for how you will market and sell your book, starting with an Amazon Author Page if your book is on Amazon. 

For help or advice with any of these phases, please contact us here at Pacelli Publishing, or Karen Lynn Maher at Karen@legacyoneauthors.com or 206-913-8883 and we would be happy to answer questions or discuss in more detail. Good luck with your writing and publishing! 

Patty and Karen

In this digital and internet age, you might think print and direct mail marketing are not the best method for reaching your ideal clients or readers. However, printed marketing materials can make a big impact and stand out among all the social media posts when they are received in the mail or handed to them. 

One of our latest authors, Kim Pelham, author of Six-Word Lessons on Selling Your Home in Seattle, has created a two-sided postcard offering free copies of her book. This will work well for her, as a real estate agent, because she will receive personal contact from people who could become potential clients. It can be mailed out in an envelope, or you could create one with space for an address and mail it as is. It could also be placed in a location such as a reception desk or waiting room, or simply handed to people when meeting them. There are many possibilities, depending on your industry. They can be created in simple online programs such as Canva.com or PicMonkey.com, or through online companies such as VistaPrint.com. 

​Have fun with all the possibilities to bring more attention to your book and your expertise through printed postcards.

Happy New Year! What a great time to get serious about writing and publishing that book you've been thinking about, or started on, or talked about . . . . As Mary Poppins says, "Well begun is half done." So why not BEGIN?
 
Again this January, Pacelli Publishing will be participating in a great event led by publisher Karen Lynn Maher to help you jump-start your project. You can devote an entire Saturday getting all kinds of expert guidance, as well as plenty of time to actually WORK on your book.
 
2018 Expert Author Writing Summit by Karen Lynn Maher
Heathman Hotel, Kirkland, Washington
January 27, 2018
8:00 a.m. - 6:00 p.m.
 
This day-long event is for you if you want more clarity about your unique and awesome point of view and/or you've been thinking about writing a nonfiction book and want a strong nudge to make that dream a reality in 2018.  The whole day will be devoted to planning your entire writing project and setting you up for successful completion.  Karen Lynn Maher, the workshop leader, offered this workshop in April with amazing results:  7 of the 25 participants have already completed writing their books and are at various stages of publishing. You, too, can have that awesome experience.

This is a hands-on, roll up your sleeves, and get to work conference so come prepared to:

• Identify your unique point of view
• Plan your entire book/writing project
• Commit to a plan and writing schedule that works for you
• Create an accountability team

There is room for only 20 people and many seats are already filled.  The cost for the day (including lunch and a networking reception) is $375.  Register at www.loexec.com/writing-summit/