--By Patty Pacelli and Karen Lynn Maher
Whether your manuscript is self-published, traditionally published, or independently published, you need to know that it's ready for the next phase before it can be published and offered for sale. Along with our colleague, Karen Lynn Maher of LegacyOne Authors, we have defined the three phases of manuscript readiness and what you need to do to move ahead to get your book published.
Phase 1 - Content Ready
Karen works with authors as a coach to help them with much of this phase. We work with Six-Word Lessons authors to help them through this phase as well. Here are the main steps you need to have your content ready:
In this phase, you will work with peers and professionals to contribute to preparing the book for publication.
In this final phase, your publisher will work with you to make decisions about the final physical book product and help produce it and get it up for sale. Whether you do it yourself or use various teams of publishers or vendors, the goal is to make the book look like a traditionally-published book. The Independent Book Publishers Association has an Industry Standards Checklist for a Professional Published Book that will help in this phase.
Patty and Karen
In this digital and internet age, you might think print and direct mail marketing are not the best method for reaching your ideal clients or readers. However, printed marketing materials can make a big impact and stand out among all the social media posts when they are received in the mail or handed to them.
One of our latest authors, Kim Pelham, author of Six-Word Lessons on Selling Your Home in Seattle, has created a two-sided postcard offering free copies of her book. This will work well for her, as a real estate agent, because she will receive personal contact from people who could become potential clients. It can be mailed out in an envelope, or you could create one with space for an address and mail it as is. It could also be placed in a location such as a reception desk or waiting room, or simply handed to people when meeting them. There are many possibilities, depending on your industry. They can be created in simple online programs such as Canva.com or PicMonkey.com, or through online companies such as VistaPrint.com.
Have fun with all the possibilities to bring more attention to your book and your expertise through printed postcards.
Happy New Year! What a great time to get serious about writing and publishing that book you've been thinking about, or started on, or talked about . . . . As Mary Poppins says, "Well begun is half done." So why not BEGIN?
Again this January, Pacelli Publishing will be participating in a great event led by publisher Karen Lynn Maher to help you jump-start your project. You can devote an entire Saturday getting all kinds of expert guidance, as well as plenty of time to actually WORK on your book.
2018 Expert Author Writing Summit by Karen Lynn Maher
Heathman Hotel, Kirkland, Washington
January 27, 2018
8:00 a.m. - 6:00 p.m.
This day-long event is for you if you want more clarity about your unique and awesome point of view and/or you've been thinking about writing a nonfiction book and want a strong nudge to make that dream a reality in 2018. The whole day will be devoted to planning your entire writing project and setting you up for successful completion. Karen Lynn Maher, the workshop leader, offered this workshop in April with amazing results: 7 of the 25 participants have already completed writing their books and are at various stages of publishing. You, too, can have that awesome experience.
This is a hands-on, roll up your sleeves, and get to work conference so come prepared to:
Patty Pacelli, author, editor and publisher, writes hints and tips for authors and writers about self-publishing, writing and marketing your book.