Written by Ray Waldmann, who has started and grown three successful companies, written six books on business topics, and taught marketing on the faculty of the University of Washington’s Foster School of Business where he also mentored business plan competitions. As CFO of an early stage technology company, he created business plans, and negotiated financing with banks, angel investors and venture capitalists. He was VP of International Affairs for The Boeing Company. He is a graduate of MIT and Harvard Law School.
Business Plans serve many purposes, such as organizing start-ups, attracting investors, raising funds, motivating staff, and reassuring customers and suppliers. Make your business plan the best it can be with the following chapters:
1. Do You Need a Business Plan?
2. Start Selling with the Executive Summary
3. Describe a Winning Team and Company
4. Will the Market Sustain Your Business?
5. What are Your Products or Services?
6. Can You Meet or Beat Competitors?
7. Operations: Developing, Producing and Delivering Product
8. Putting it all Together: Compelling Financials
9. "The Ask"--Goal of Your Plan
10. The Right Presentation for the Audience