Six-Word Lessons on Growing Up Autistic, by Trevor Pacelli, is now available in Spanish on kindle!
A friend, Daniel Hollingsworth, who serves in a leadership development ministry in Spain, recently shared with us the lack of information and resources on autism in their country. He knew we had written and published some books on the topic and asked if we would consider a Spanish translation of the books. We are thrilled to publish our first book in a second language and hope this book will help many Spanish-speaking people who are dealing with autism. Many thanks go to Dan and his highly competent and professional translator, Elizabeth Benitez of Madrid.
We are also pleased to announce the release of our 38th book in the Six-Word Lessons series! Six-Word Lessons for a Stress-Free Wedding is written by Seattle wedding planner, Jennifer Taylor, of Taylor'd Events Group. She has been helping couples plan stress-free weddings since 2004. This book includes tips on venues, ceremony protocol, reception options, etiquette and more. Knowing this information up-front can make the wedding-planning process easier, with or without the services of a wedding planner.
We are in production on a book on making the process of home mortgages easier by Lynn Reifert, and one on data-based decision-making by Daniel Rubiolo.
Please let us know how we can help you with any writing or publishing needs.
Patty and Lonnie
--By Patty Pacelli and Karen Lynn Maher
Whether your manuscript is self-published, traditionally published, or independently published, you need to know that it's ready for the next phase before it can be published and offered for sale. Along with our colleague, Karen Lynn Maher of LegacyOne Authors, we have defined the three phases of manuscript readiness and what you need to do to move ahead to get your book published.
Phase 1 - Content Ready
Karen works with authors as a coach to help them with much of this phase. We work with Six-Word Lessons authors to help them through this phase as well. Here are the main steps you need to have your content ready:
In this phase, you will work with peers and professionals to contribute to preparing the book for publication.
In this final phase, your publisher will work with you to make decisions about the final physical book product and help produce it and get it up for sale. Whether you do it yourself or use various teams of publishers or vendors, the goal is to make the book look like a traditionally-published book. The Independent Book Publishers Association has an Industry Standards Checklist for a Professional Published Book that will help in this phase.
Patty and Karen
In this digital and internet age, you might think print and direct mail marketing are not the best method for reaching your ideal clients or readers. However, printed marketing materials can make a big impact and stand out among all the social media posts when they are received in the mail or handed to them.
One of our latest authors, Kim Pelham, author of Six-Word Lessons on Selling Your Home in Seattle, has created a two-sided postcard offering free copies of her book. This will work well for her, as a real estate agent, because she will receive personal contact from people who could become potential clients. It can be mailed out in an envelope, or you could create one with space for an address and mail it as is. It could also be placed in a location such as a reception desk or waiting room, or simply handed to people when meeting them. There are many possibilities, depending on your industry. They can be created in simple online programs such as Canva.com or PicMonkey.com, or through online companies such as VistaPrint.com.
Have fun with all the possibilities to bring more attention to your book and your expertise through printed postcards.
Happy New Year! What a great time to get serious about writing and publishing that book you've been thinking about, or started on, or talked about . . . . As Mary Poppins says, "Well begun is half done." So why not BEGIN?
Again this January, Pacelli Publishing will be participating in a great event led by publisher Karen Lynn Maher to help you jump-start your project. You can devote an entire Saturday getting all kinds of expert guidance, as well as plenty of time to actually WORK on your book.
2018 Expert Author Writing Summit by Karen Lynn Maher
Heathman Hotel, Kirkland, Washington
January 27, 2018
8:00 a.m. - 6:00 p.m.
This day-long event is for you if you want more clarity about your unique and awesome point of view and/or you've been thinking about writing a nonfiction book and want a strong nudge to make that dream a reality in 2018. The whole day will be devoted to planning your entire writing project and setting you up for successful completion. Karen Lynn Maher, the workshop leader, offered this workshop in April with amazing results: 7 of the 25 participants have already completed writing their books and are at various stages of publishing. You, too, can have that awesome experience.
This is a hands-on, roll up your sleeves, and get to work conference so come prepared to:
Happy Holidays! We have had a very productive year of work with our authors, and appreciate everyone's patience as we have updated all book covers and added some marketing materials for our authors, including video trailers and mini-blogs. Thank you for your hard work and support and we wish you all the best in this season and the new year!
We are excited to introduce you to our latest offerings in the Six-Word Lessons series!
Karin Quirk, Kirkland family law attorney, calls her practice "Divorce for Grownups" because she believes that divorce doesn't have to be as nasty as people think. Her book, Six-Word Lessons for a Peaceful Divorce, explains Washington State law and contains many practical tips so couples can be informed and learn how to be more respectful and cooperative during this difficult process.
Jim DuBois, former Microsoft CIO, adopted a philosophy of working with his teams to work boldly and with speed, even if it meant making some mistakes along the way. In his book, Six-Word Lessons to Think Like a Modern-Day CIO, he says, ". . . our world today is evolving faster than ever. We can no longer work the way we were taught in school or by our predecessors." The book will help IT leaders in any company improve their business and stand out in the constantly changing world of information and technology.
Seattle area real estate broker Kim Pelham uses her expertise in staging, organizing and successfully selling and listing homes to make sure home sellers don't leave money on the table when preparing, listing and selling their home. Her book, Six-Word Lessons on Selling Your Home in Seattle, is a must-read for anyone wanting to sell in this unique market. The book includes several links to photos of staging and home ideas.
Six-Word Lessons for Intentional Parenting is Mary Waldmann's third book in the series. She draws on her experience raising three children to be responsible adults, and her passion for following tried and true parenting methods to help children learn and grow to be happy and well-adjusted. The advice in this book is for parenting children ages birth to 10, and has great tips on teaching kids to keep their sense of wonder while respecting themselves and others.
Adding to our new Real Estate category is Six-Word Lessons for Smart Home-Buying in Seattle by real estate broker, Laura Brodniak. Anyone buying a home in the current market in the Seattle area needs all the advice they can get, and Laura has the experience and knowledge to help arm you with the knowledge to compete with other home buyers in this challenging market.
Writing Summit in January - Get Your Book Done Now!
Local publisher, book-writing coach and friend, Karen Lynn Maher, is hosting an ExpertAuthor Writing Summit and Patty Pacelli will be discussing how self-publishing can work for you and some different ways to self-publish. This is a working conference where you will identify your unique point of view, plan your entire book/writing project, commit to a plan that works for you, create an accountability team, and more. Several who attended last year's conference have now completed and published their books. You can do it too!
Saturday, January 27, 2018, 8 am - 6 pm
The Heathman Hotel
220 Kirkland Ave.
Kirkland WA 98033
$375 - Register here
New Author Signing Fee for 2018
Beginning January 1, 2018, Pacelli Publishing's upfront signing fee for authors writing a Six-Word Lessons book will be $400. If you are working on a book proposal and outline for us, it will be $300 if sent to us before that date. Other royalty amounts will remain the same.
We realize this is late notice, but we just found out about a speaker from the national organization, Independent Book Publishers Association, who is coming to Seattle to speak to our local group, Book Publishers Northwest.
Lee Wind, Director of Marketing and Programming for IBPA will be speaking on, "I Published a Book" is Not a Marketing Plan. Get your book noticed and learn some tips from an expert in the field.
Monday, November 13
6 to 8 p.m.
Good Shepherd Center
4649 Sunnyside Ave. N
Seattle WA 98103
Plenty of free parking
Thank you to our authors who have been so cooperative with us in updating their Six-Word Lessons book covers! We are loving the new looks and the photos you have chosen! We have recently added Debbie Rosemont, Tracey Warren, David DeVries, Shirley Enebrad, Nikki Rausch, Thomas Tomasevic, Deenie Robertson and Patty Pacelli. If your cover isn't updated yet, please contact us and we'll help get you going. When you update your cover, we'll also create a video trailer for your book.
We have also started a new blog on our 6WordLessons website to provide a platform for all authors to write about their book and their business or expertise. We will be rotating posts on this site from all authors who contribute, so please send along any articles, even if they have already been written and/or published on another blog. Each post features the author's book cover and headshot.
We currently have six future authors working on their Six-Word Lesson books, so we'll look forward to sharing them with you soon.
Thank you for your interest, and enjoy the last days of Summer! Let us know if we can help with your writing, publishing or book marketing!
Patty & Lonnie Pacelli
As we told you last month, we are updating the covers for our Six-Word Lessons books. Along with that, we are introducing 30-second video video trailers to promote each book. As each author's new cover is completed, Lonnie creates a trailer that features five lessons from the book. We place each video trailer on our YouTube channel, and give the author a file that they can share on their website, Amazon Author page, and social media. If you haven't changed your cover yet, we encourage you to find an image for your new cover so we can get started on your video trailer. The trailers can be found here.
Also, please check out our new video with testimonials from some of our Six-Word Lessons authors. Thank you to those who gave us your six-word testimonial! Please go to 6WordLessons.com to see updated covers from Tracey Cohen, Jenni Butz, Ray Waldmann, Mary Waldmann, Sally Palmer, Lauren Archer, Judy Sugg and Alisa Blum, and Lonnie and Trevor Pacelli.
Congratulations to Tracey Cohen, author of Six-Word Lessons on Female Asperger Syndrome, on publishing her second book, Six-Word Lessons on the Sport of Running. Tracey has been an avid, competitive runner for over 30 years, and has run the Boston Marathon twice, as well as two 100-mile ultraruns. She has put her expertise into a book to help others enjoy running for a lifetime. See her trailer here.
As our Six-Word Lessons authors have heard, we are in the process of launching new cover designs for the Six-Word Lessons books. They now feature a 4 by 4-inch image that depicts your book topic, and the font and design has been changed to look more modern and highlight the subject matter more prominently. The back cover is similar to before but with new fonts. We are gradually rolling out new covers as our authors provide us with cover images. We would love to hear your feedback, and if you are still thinking about writing for the series, maybe this will help make your decision!
Congratulations to Sally Palmer, Bellevue private music instructor, for publishing her first book on June 30! If you have children in any type of private music lessons, or know a music teacher, this book will go a long way toward setting up your student for success.
As you probably know, video is getting more relevant and common in all types of marketing, and it generally gets more attention than still images or text alone. Have you used it to promote your book? There are several different ways to use video, some of which our authors have done. Here are some ways that Pacelli Publishing authors have used video:
Facebook Live - This is fairly easy. You must use Facebook from your phone and having some type of tripod is helpful. Our author Tracey Warren uses it frequently to share about her business, which is connected to her book about Social Media. Jenni Butz also did a series of Facebook live videos featuring lessons from her book on Communication. Lance Carter regularly shares Facebook Live and other forms of videos, including a video of himself opening the first shipment of his new book!
To start your Facebook Live video, proceed to share a post as usual, but look for the video camera and touch that. Then start recording. You can share it if you're happy with it, or start over.
Webcam Video - This uses your computer's camera, but works similar to Facebook live. Just record yourself in any setting you'd like to talk about your book and/or business. Lonnie has used this in combination with PowerPoint to have text and graphics along with his own comments on video. Nikki Rausch, author Six-Word Lessons on Influencing with Grace, regularly uses videos in her office setting to share tips. The benefit of this method over Facebook live is that it can be stored on YouTube and used for other purposes, such as archived on your website, or shared on other social media.
Animation Video - We have used Fiverr.com to have someone create "Whiteboard Animation" videos to promote specific books, and our latest, the Six-Word Lessons series. We posted it on our YouTube channel and can share it in many different ways. Here is our latest describing our Six-Word Lessons process.
TURNING YOUR BOOK INTO AUDIO
Audio books are becoming more popular and easier to buy for customers, so adding an audio version of your book is something to think about. We recently met Kris Keppler, who does voice recording of books, creating an MP4 file that you can publish as an audio book. Check out her blog post for more information about audio.
Patty Pacelli, author, editor and publisher, writes hints and tips for authors and writers about self-publishing, writing and marketing your book.