We value our authors and want to help them promote, market and sell their books, so we provide them with marketing tools to help with this sometimes overwhelming task. Our Six-Word Lessons authors receive each of the tools below to help them get the word out about their book:

• Video/slideshow trailer - We create this for each Six-Word Lessons book. It features 5 lessons from the book.
• 5 Mini-blogs - we create 5 mini-blogs for each book based on 5 lessons from the book, chosen by the author.
• Posting author blogs on our website - We always have room on 6wordlessons.com for author blog posts or articles.
• JPEG of book front cover - Authors use this in social media posts and on their websites to sell their book. Make it clickable and go directly to Amazon.
• Author profile - Our newest marketing tool includes a photo of the author with a casual, bullet-point bio.

We encourage our authors to use all of these tools by sharing them on their own social media and websites. As well, we promote our authors' books on a rotating basis by sharing these tools on our Twitter, Facebook and Instagram accounts. 

New Books and Topics

​We have more than 10 authors working on book proposals or manuscripts on various topics, such as Branding, Drone Use, Bipolar Disorder, Content Marketing, Wine Appreciation, Forgiveness and more. Let us know if you have ideas for new topics that you or someone you know could write.

Enjoy your summer and let us know how we can help you in your book writing and publishing!

Patty and Lonnie Pacelli
 

Sometimes you just have to ask to get a book-signing. Our author, Trevor Pacelli landed a book-signing at a bookstore near his university campus in Tempe, Arizona a few years ago. He recently held another book-signing at University of Washington Bookstore's Bellevue location. He sent letters to the two closest independent bookstores, and they responded right away with forms for him to fill out with various options for book-signing events, as well as consignment sales.

He filled out the paperwork, which consisted of a bio, book cover photo, headshot, and a book description. They also asked that two copies of the book be sent to the store. The store in Arizona charged $75 charge for the book-signing, but University of Washington didn't charge anything. Both stores expected him to publicize the event, and said they would publicize it as well. At the UW event, he was given about 30 minutes to talk about his book. 

The Arizona store accepted copies of his book to sell on consignment with 60 percent going to the author, and a $25 fee to stock the book. He simply has to supply them with books and they will send him checks as the books sell. It's not a big risk, and will bring attention to the book beyond the immediate bookstore sales. UW also kept a few copies after the event to sell, which Trevor autographed.

 If you have written a book, check with your independent, local bookstores. Some stores host celebrity book-signings, but are willing to accept a first-time author as well. It's builds good community and brings traffic and visibility to their store, while helping a new author get more visibility for his book.