Using Video to Promote Books
As you probably know, video is getting more relevant and common in all types of marketing, and it generally gets more attention than still images or text alone. Have you used it to promote your book? There are several different ways to use video, some of which our authors have done. Here are some ways that Pacelli Publishing authors have used video:
Facebook Live - This is fairly easy. You must use Facebook from your phone and having some type of tripod is helpful. Our author Tracey Warren uses it frequently to share about her business, which is connected to her book about Social Media. Jenni Butz also did a series of Facebook live videos featuring lessons from her book on Communication. Lance Carter regularly shares Facebook Live and other forms of videos, including a video of himself opening the first shipment of his new book!
To start your Facebook Live video, proceed to share a post as usual, but look for the video camera and touch that. Then start recording. You can share it if you're happy with it, or start over.
Webcam Video - This uses your computer's camera, but works similar to Facebook live. Just record yourself in any setting you'd like to talk about your book and/or business. Lonnie has used this in combination with PowerPoint to have text and graphics along with his own comments on video. Nikki Rausch, author Six-Word Lessons on Influencing with Grace, regularly uses videos in her office setting to share tips. The benefit of this method over Facebook live is that it can be stored on YouTube and used for other purposes, such as archived on your website, or shared on other social media.
Animation Video - We have used Fiverr.com to have someone create "Whiteboard Animation" videos to promote specific books, and our latest, the Six-Word Lessons series. We posted it on our YouTube channel and can share it in many different ways. Here is our latest describing our Six-Word Lessons process.
TURNING YOUR BOOK INTO AUDIO
Audio books are becoming more popular and easier to buy for customers, so adding an audio version of your book is something to think about. We recently met Kris Keppler, who does voice recording of books, creating an MP4 file that you can publish as an audio book. Check out her blog post for more information about audio.
New Book with One-Day Low Price
Congratulations to Lance Carter on his new book, Live Big! Take advantage of introductory low pricing now through March 31. $7.99 for paperback and $.99 on kindle. This is Lance's second book, and has been a huge accomplishment for him. He tells his life story and how he has learned to live a more positive, motivated, happy life every day. Here is how he describes the book:
Everyone is capable of more in life. Lance's journey will inspire you to see your full potential and live it, no longer settling for less than you deserve. In this book you'll discover how to turn negative thinking to positive thinking, discover your purpose, create your own motivation and energy, create habits that benefit you, and design your best life. If you believe you are capable of more, and want to become the best version of yourself, this book is for you!
Lance is a triathlon coach and owner of a running and fitness store, Everyday Athlete in Kirkland, Washington. He is also the author of Six-Word Lessons for Successful Triathlons
Tracey Warren, author of Six-Word Lessons for Successful Social Media, is launching a new co-working space called InSpark CoWorking on Friday, March 31.
Nikki Rausch, author of Six-Word Lessons on Influencing with Grace and Buying Signals, is giving a workshop on Simple Secrets for Effective Emails and Referrals on March 31, and speaking at an Expert Author Writing Summit on April 29
Tracey Cohen, author of Six-Word Lessons on Female Asperger Syndrome presented a session at the Michigan Council for Exceptional Children's annual conference and will be teaching a course with Oakland University in Michigan.
Patty and Lonnie Pacelli will be displaying their Growing Up Autistic books at the Washington Autism Alliance and Advocacy WAAALK for Autism this Sunday, April 2 from 10 a.m. to 2 p.m. at Kirkland Marina Park.
Patty will be attending Independent Book Publishers Association's Publishing University in April in Portland, and speaking about what she learns at the next Book Publishers Northwest Meeting on April 24 in Seattle.
We are proud of our authors and how hard they work in writing their books, and continuing to make a difference in the world. Please let me know if you have an event you would like mentioned here.
Don't forget to take advantage of the special pricing on Lance's new book!
Posts about our latest books and hints and tips for authors and writers about self-publishing, writing and marketing your book.