Book Marketing Tips from Tracey

One of our authors, Tracey Warren, who wrote Six-Word Lessons for Social Media, presented a very informative workshop in July that several of our authors attended either in person or through Zoom videoconferencing. It was a fun, interactive time with a lot of discussion and sharing of ideas. Thank you so much, Tracey, for sharing your knowledge! Here are some of the ideas she shared: 

Real Life Marketing
Find champions and advocates and ask them for help.
Offer book copies as door prizes at events.
Ask to be a guest on podcasts, TV and radio shows.
Send press releases out.
Ask for reviews from anyone you give a book to.
Partner with a nonprofit by giving a portion of book sale proceeds to them in return for their help.
Donate books to relevant organizations that could bring exposure/sales.
Include books for attendees when speaking and wrap the cost into your fee.
Offer free copies to waiting rooms that might bring exposure and fit your book topic

Online Marketing
Post your book in your e-mail signature line with an Amazon link
Use Amazon affiliates for extra profit
Sign up for Help a Reporter Out (HARO) and offer yourself as an expert
Guest blog with relevant partners

Social Media Marketing
Use your 100 lessons as individual posts
Use videos and blogs that Pacelli Publishing created for you on all platforms
Create graphics or smartphone photos with text for Pinterest and instagram 
Ask for reviews on Linkedin, FB, etc.
Create and post graphics of Amazon reviews
Add your book as a "publication" on Linkedin

  

Dr. Tulinda Larsen, drone pilot and founder and CEO of Skylark Drone Research,  has written and published her second book with us, Six-Word Lessons for a Trustworthy Drone Business. She shares 100 lessons on the many facets of operating a drone business, including licenses required and types of business opportunities. It also has great advice for anyone wanting to hire a drone entrepreneur for their company or project. Her first book was Six-Word Lessons for the Drone Hobbyist. 

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Our upcoming book is also in the drone category, Six-Word Lessons to Sell More Real Estate Using Drones, by Realtor Kevin Brennan from Maryland. Kevin was referred to us by Tulinda Larsen. It is full of great ideas on how realtors can make their listings more captivating by using drone video and photography. 

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Createspace is moving to Kindle Direct Publishing so please watch for e-mails from Lonnie if you are a published author with books on createspace. There will be a different process for ordering your book copies.

Let us know how we can help in any way with your book writing and publishing needs!

Lonnie and Patty Pacelli
Patty@pacellipublishing.com